Tasked with generating ‘buzz’ in an Alcohol Free market, we built off the design platform crafted by Mother Design and amplified how Ceria not only tastes like regular beer, but you won’t wake up regretting last night’s choices. Not a full 360 campaign – it featured ground up 3D videos, an OOH execution aimed to subvert the California Cannabis ad restrictions, and Evergreen assets to refresh Ceria’s market position for summer 2022.
Agency: Mother Los Angeles
Executive Creative Director: Simon Bruyn
Head of Mother Design: Mark Sloan
Managing Director: Romain Naegelen
Art Director: Katie Brents
Writer: Rachel Curry
Designer: Bella DiMarzo
Jr. Designer: Hannah Shin
Sr. Producer: Ryan McDonald
Mother: Teddy Staley
3D Animation: Spot Studios
2D / Motion Graphics: Super Bloom
Photography: Mekael Dawson
